Atari appointed midways business partner
Atari Benelux is delighted to announce that it has been appointed Benelux business partner for Midway, a leading developer and publisher of interactive entertainment software, commencing with Midway’s upcoming titles in the autumn.
Midway has designed some of the most popular video games of all time. Since the beginning of the video game revolution, many of the most notable, best-selling video games for both the arcade and home game systems have come from Midway. These releases include revolutionary, record-breaking games such as Pong, Defender, NBA Jam, Cruisin’ USA, and Mortal Kombat. Midway has generated popular franchises such as Blitz, SpyHunter, The Suffering, Midway Arcade Treasures and the Gauntlet series. These games have set a standard for excellence in the industry, capturing the attention of millions of players around the world. Midway is headquartered in Chicago, with additional
facilities in Seattle, WA, San Diego, CA, Austin, TX, Paris, France, Munich, Germany and London, UK.
Midway and Atari Benelux are preparing to launch a stunning portfolio of new titles including TNA Impact!, an exceptional game that characterizes this world-class publisher.
The TNA iMPACT! video game is the exclusive total nonstop action wrestling game based off the fastest growing professional wrestling brand in the world and its flagship program TNA iMPACT!. The player will be able to choose his wrestling style, custom move set and clothing to construct the ultimate champion. The game also features top wrestling talent such as Abyss, Kurt Angle, Christian Cage, Rhino, Booker T, Samoa Joe, AJ Styles, Sting and more to deliver all of the excitement and action of the television show! TNA iMPACT! is scheduled to ship this October in Benelux.
The high quality of the Midway catalogue combined with the drive, energy and experience of Atari Benelux is expected to ensure great results for both companies.
Menno Eijck, general manager sales & marketing Atari Benelux says: “Atari Benelux is delighted to partner with Midway Games Ltd. in the Benelux region. Midway’s exciting Q4 titles including More Game Party, More Touchmaster and a new Mortal Kombat title and our strong sales & marketing power will result in a fantastic start of our relationship.”
Nick Howard, Director of Sales for UK & distributed territories Midway Games Ltd. says: “Our 2008 product portfolio is one of the best in our company’s long history. In conjunction with Atari Benelux we are committed to fully exploit the huge sales potential of our key titles such as More Game Party, PopStar Guitar and the upcoming entry in our Mortal Kombat franchise as well as the rest of our well-balanced line-up.”