Aalex news

Charlotte, NC, August 3, 2011 – Verbatim, the global leader in data storage technology including USB flash drives, portable hard drives, CDs, Blu-ray discs and memory cards, has just announced the retail availability of its latest stylish and innovative wireless accessory – the Ergo Mouse.  This Wireless Desktop Optical Mouse features a modern design with a convenient thumb support that provides the ultimate comfortable computing experience. The Ergo Mouse’s ultra-smooth, rubberized grip and scroll wheel are also made for comfort and control—so navigating your computer is a breeze!

While this ergonomically designed mouse enhances comfort, its sleek finish creates a modern look that reflects its cutting-edge performance. The Ergo Mouse offers 2.4GHz wireless technology for lag-free cursor movement. It connects to your computer with a nano receiver that is small enough to plug in once and leave connected; great for computing on the go!

“The Ergo Mouse is a prime example of Verbatim’s dedication to providing consumers with cutting-edge accessories that combine style, reliability and comfort for the ultimate computing experience,” said Ron Hanafin, Verbatim Product Manager, Accessories & Peripherals. “The mouse’s stylish, yet functional design makes it great for ongoing use both at home and in the office.”

The Ergo Mouse is both Mac and PC compatible, and comes in three sleek colors including blue, red and black. The mouse operates on two AAA batteries (included) and is available for $29.99 at Amazon.com, Staples (Canada) and national retailers. The Ergo Mouse and all Verbatim mice are backed by a one-year limited warranty and Verbatim’s more than 40-year history of quality and reliability.

Features

• Modern, easy-grip design with convenient thumb support
• Nano receiver— small enough to plug in once and leave connected
• Plug in nano receiver and go wireless; 2.4GHz reliability and performance
• Smooth, rubberized grip designed for comfort and control
• System Requirements: Windows 7, XP, 2000, Vista; Mac OS 10.4.X and highe

Mitsubishi Rayon Cleansui Co., Ltd.(hereinafter Mitsubishi Rayon Cleansui), a Mitsubishi Rayon Group company which markets water purification equipment and medical-use water treatment systems, has teamed up with Mitsubishi Kagaku Media Co., Ltd. (hereinafter MKM), which develops, manufactures and markets recording media products, to launch sales of Cleansui household water purifiers in Australia and New Zealand from May 2011. The move is part of efforts to strengthen overseas sales of the water purification equipment business.

Mitsubishi Rayon Cleansui entered the China market in earnest in 2006, to service growing overseas demand for clean tap water, particularly in the Asian region. In 2010, the company successfully introduced Cleansui units for commercial-use water in restaurants in Shanghai. The Cleansui Q601 home-use model launched in October 2008 has likewise seen sales grow steadily on the strength of its recognized high purifying efficacy.

In the ensuing period, Mitsubishi Rayon Cleansui has worked diligently to further develop the water purification business in overseas markets. Steps have been taken to research and upgrade products in line with tap water quality standards in different countries, while at the same time putting in place a marketing network. Despite some regional variation, tap water in Australia and New Zealand is similar in quality to tap water in Japan, which is generally regarded as “soft” In this regard, these markets offer an opportunity for the effective application of the Cleansui lineup. Accordingly, tests are underway ahead of market launch.

In addition, MKM, like Mitsubishi Rayon Cleansui a member of the Mitsubishi Chemical Holdings Corporation (MCHC) Group, decided to engage in the direct marketing of MCHC products through the extensive sales network of Verbatim companies, overseas marketing subsidiaries. Consideration was accordingly given to what products to market. The decision to launch sales of Cleansui products in Australia and New Zealand reflected Mitsubishi Rayon Cleansui’s commitment to strengthening its overseas market base, dovetailing with MKM’s business plans.

In Australia and New Zealand, mainstream purifiers use the activated carbon filtration method, which improves flavor and smell, but does not remove iron rust particles or bacteria. Using our Cleansui system incorporating hollow fiber membranes, removal of microparticles and bacteria becomes possible, enabling us to serve the needs of consumers who seek better tasting potable water.

Cleansui units to be marketed will have the same specifications as units sold in Japan. We plan to offer a rich and varied range of 10 different models, including pitcher, faucet-mounted, countertop, and under-sink units. Using Verbatim’s broad marketing channels, we will target large-scale and volume retail stores in each country. Our first-year sales target for Cleansui products in Australia and New Zealand is 50,000 units.

True to its slogan “A glassful of tasty & clean water” Mitsubishi Rayon Cleansui is committed to developing products that can ensure a supply of safe and pleasant-tasting water to people around the world. At the same time, based on the MCHC Group’s concept of “ochestrating” (generating beautiful harmony through synergy of Group member companies), Mitsubishi Rayon Cleansui is strengthening its partnership with MKM, with a view to further overseas business expansion.

Mitsubishi Kagaku Media Co., Ltd. (HQ: Minato-ku Tokyo; president: Shigenori Otsuka; hereinafter “Mitsubishi Kagaku Media”) will introduce four LED light bulb products into Japanese market under the Verbatim brand in early July. These bulbs enable to select brightness from the pre-set three levels by internally equipped circuit without the additional use of dimmer. Four types of products will be available with cool white color and warm white color, each with an E26 or E17 cap.

LED light bulbs provide energy savings during the extended lifetime* as the energy consumption is at least 80% lower than incandescent bulbs with the same brightness. Their use is spreading rapidly since they can be fitted into current light fixtures, making them easy to use.  Since conserving electricity in households, which account for roughly 30% of electrical power demand in Japan, contributes greatly to overall reductions in power consumption, consciousness of conserving household electrical use is on the rise as summer approaches.

Mitsubishi Kagaku Media started expanding its market for LED light bulbs globally into Europe in September of last year, into the US in February of this year, and plans to continue its expansion into Australia and Asia, including Japan. The brightness of all four products to be released in Japan can be adjusted to 100%, 60%, and 20% levels in a single bulb without the use of a dimmer.  If the bulb is turned on, extinguished, and then relit within three seconds, it will light at 60% brightness. If it is extinguished again and then relit within three seconds, it will switch on at 20% brightness. Brightness can be adjusted to match external light changes and personal preferences, for instance, by using 100% brightness at night, 60% in the evening, and 20% at bedtime. Also, an even greater conservation effect can be expected by frequently adjusting the brightness level.

Mitsubishi Chemical Corporation, the parent company of Mitsubishi Kagaku Media, has been developing LED materials for many years. Combining the knowledge of Mitsubishi Chemical with the product planning and quality management power of Mitsubishi Kagaku Media, Mitsubishi Kagaku Media will continue to provide reliable products not only in the field of recordable media, but in the field of LED light bulbs as well.

Mitsubishi Kagaku Media is therefore striving to provide a comfortable environment for the people, society and the earth.